The Internet, like the Universe, constantly extends. The
quantity of sites and users increases constantly, besides grow volumes
of the advertising which are daily thrown out on pages of the Network.
In such situation the holder of a resource should use all accessible methods
to increase the quantity of visitors. Each visitor who has visited a site
is additional unit of the income for the owner.
There are different ways of so-called promotion of a site in a network.
Among them are contextual and media kinds of advertising, search optimization,
registration in catalogues. But besides these advertising methods there
is such form of interaction of Internet users as partner programs.
The core of partner programs and their advantages
The core of the partner program consists in the exchange
of some mutually profitable services within the limits of Internet space.
Such cooperation can be build up on the basis of equality (in the case
if the site owners carry out for each other identical or similar actions),
or can be the original commercial transaction (if it is a question of
a certain activity of the user in exchange for certain bonuses from site
Partner programs, certainly, possess a considerable quantity of advantages
to each of the parties of the made transaction.
First of all, it is one of few ways of promotion of the resource, not
demanding considerable financial investments. Partner programs are obliged
by the popularity to search in the Internet. The mechanism of work of
the search robot includes the account and the quantity analysis of references
to a target site from other web sources. It would be better to have close
subjects of a referring resource to the maintenance of an advanced site.
There are several ways to make it possible. If the information content,
reputation and attendance of a resource is very high, most likely, owners
of less considerable sites devoted to similar subjects, will want to refer
to "guru". But to become authority on Internet space, it is
necessary to enclose initially many means, efforts and imagination in
creation and promotion of your "child". Besides, not each site
can do it: what do, for example, the company which sells building materials?
Therefore, in order to get necessary quantity of references from thematic
resources usually is used partnership programs. If we speak about equal
cooperation on the principle of "you help me - I help you",
both businessmen receive, as a matter of fact, free advancement of the
sites. One gets rather cheap advertising and another earns small but constant
sums of money. In the case when ordinary users are involved in the process
various variants are possible: here we speak not about promotion, but
about receiving target visitors.
Versions of partner programs
There are some basic versions of the partner programs. They
are differentiated by algorithm of action. Exchange of references is one
of the simplest ways of interaction on equal terms. The mechanism of realization
of such interaction is very simple: the owner of a visited resource places
the reference to the partner site which owner, in turn, places a return
link on his pages. As a matter of fact, it is not a partnership program
but only a mutually-beneficial exchange.
One of the most advanced and widespread interaction variant is reference
placement for percent from sales. As a rule, here we speak about a resource
of the noncommercial nature, but with an interesting and informative content
for users where links are specified in a selling site of the partner similar
on subjects. For each transition of the user by reference the owner of
an "advertising" source receives certain monetary compensation.
Some companies offer to partners the fixed rate, others offer percent
from income. In any case such principle of interaction is positive for
development of both co-operating parties. The management of the advertised
company has to hold constantly "at level" the finance balance
in order to interest sites-partners in the transaction, as for the owners
of advertising resources they should regularly update, fill up with content
and advance the project in order to keep their users.
Other version of partnership programs which is especially popular today
is various referral systems. Here we speak about such model
as "site owner-user". After registration on a resource a new
regular visitor gets the reference containing an individual code. Extending
this link in the Internet the client-partner receives certain reward for
each new involved user also registered in system. It can be either the
small fixed sum or percent from income. Thus, the owner of a site receives
double benefit: on the one hand - regular inflow of "fresh users",
with another - powerful motivation for saving "old users". Some
companies use such schemes as the accessory tool (for example, content
exchanges and exchange offices). But there are also multilevel "pyramids"
which are completely constructed only on this principle.
In the West there is such version of partnership as payment for registration.
After filling of the certain questionnaire and endorsement of registration
on a site, the user receives small money reward. Usually the companies
use such method for carrying out interrogations and market research. In
Russia such kind of partner programs meets very seldom.
At last, it is necessary to mention so-called mail sponsors who have gained
huge distribution today. In this case the company pays the user for transition
by references and viewing sites of their partners. Client finds links
on advertised resources on a resource of the sponsor, or receives them
on the e-mail in the letter. However this method possesses rather bad
reputation because of a large quantity of fraudulent systems where it
is impossible to receive small but the earned sum for viewing.
Certainly, among partnership programs is available more and less progressive.
It is unlikely that such way of cooperation can be a unique source of
earnings. You should not place you bets on it. It can be a good addition
to some other methods.